Google’s SMS search has been around for quite sometime ,and it seems Google is now getting aggressive in promoting SMS search - I believe, this is the first time, Google has launched a print campaign in India to promote it’s services.
The SMS search (send your queries to 9-77-33-00000) is available across all the operators, is charged the standard SMS price (no premium charges, unlike Indiatimes and others); and integrates local queries as well as different data types like weather/railways pnr search/cricket etc.
This is also a head-on competition with Indiatimes and other content portal’s sms subscription/alert service
In the past, cricket scores and astrology updates on SMS brought a smile to a lot of us until seeing the premium charges associated with short code services. And this was after we had to remember a complicated set of prefixes for different types of information.
Now send all your queries to 9-77-33-00000 without paying any premium charges! SMS Search offers an easy-to-use way to type in free-form searches. No longer will your questions require complicated prefixes or a tight syntax. - blog
For a service like this,mass adoption is a big challenge (no matter which brand you are) - and that’s why Google is resorting to traditional way of marketing (they even have hoardings in MG Road, Bangalore).
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